15 years leading PR and marketing for brands like Apple, Nintendo, PlayStation and Uber, with a parallel life in photography, video and (too much) guitar gear.
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PR campaigns, a documentary series, and a couple of things that have nothing to do with marketing at all.
A reputation-management campaign that earned a SABRE Award and two Festival Círculo de Oro honors.
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Created the brand's LATAM communications from scratch, messaging, identity and partnerships, while counseling the CEO directly.
Directed a mini-documentary series following small businesses that grew by adopting Mercado Pago as their payment method.
A personal photo series obsessing over the textures, knobs and character of guitar pedals.
Directed and starred in a short camera test for HUAWEI, guitar included, to put the phone's mic through its paces.
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I've spent 15 years in PR and marketing, but I started out as a journalist, and that's still how I think of myself. I ran the newsroom at Atomix.vg early on, then moved into PR, working with brands like Apple, Nintendo, PlayStation, HUAWEI and Uber across Latin America. These days I lead the consumer tech team at Axicom.
Outside of work I do a lot of the same stuff, just for fun: I take photos, shoot video, and play guitar (I own way too many pedals). Sometimes those things overlap, like the time I ended up playing guitar on camera for a phone test video.
For Unfinished Symphony LATAM
Reputation management, Unfinished Symphony LATAM
Universidad Panamericana, 2025
Got a project, a campaign, or just want to talk shop (or pedals)? My inbox is always open.
Feel free to email me at:
irving.peres@gmail.com →